Since 2000, Social Graces Ballroom Dance Studio has been creating a truly special community for ballroom dance students of all ages and skill levels.
Social Graces Ballroom Dance Studio is booking more private lessons and retaining more students through a more defined brand identity, stellar new website, performance-driven Google Ads, and connected CRM.
With several competitor dance centers in the greater Berryville area, Social Graces Ballroom Dance Studio came to Boost Local looking to increase their new student count, improve their business reporting, and stand out from the crowd.
Before working with Boost Local, the Social Graces brand was pretty well defined internally among studio staff — but their visual identity, voice, and core values that set them apart from competitors were outdated on their website and local business listings.
To help bring their dance studio to life online, our expert brand strategy team refocused the Social Graces Ballroom Dance Studio visual identity (aka logo, color palette, fonts, etc.) around one theme to ground their overall vibe.
We also polished their written voice to ensure the Social Graces Difference was front and center — a key to making sure future ballroom dance students can easily find out why they should choose Social Graces over that other dance studio down the road.
After conducting a conversion rate optimization (CRO) audit of the existing Social Graces website, our team found a few key issues that were not helping bring in new dance students:
Using the updated branding and findings from our CRO research, our professional web services team resolved the key issues, as well as remapped the website to be more user friendly and rewrote the copy to clearly communicate the Social Graces Difference.
BONUS: The new website copy is SEO friendly, so is primed to show up when future students search for a ballroom dance studio on Google or Bing.
Before working with Boost Local, the Social Graces brand was pretty well defined — but
To do this, our expert brand strategy team
Unlike many of our clients, Social Graces was using a customer relationship management (CRM) system to help their team administer
Results are recorded improvements in marketing performance after the new website went live.
Results are recorded improvements in marketing performance after the new website went live.
“I think you guys have been doing a great job! We’ve met our goals by far. We have a fantastic website — above and beyond great job!”
-Freddie C., Owner
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We believe a repeatable sales model is the oxygen a local business survives on. Any website we design and build is —first and foremost — a sales tool, backed by a scientific approach to conversion rate optimization.
Our team of digital marketing experts helps drive the right traffic at the right time with our out-of-this-world marketing services: Google Ads, Microsoft Advertising, and paid ads on Facebook and Instagram. Since we focus on turning your marketing efforts into a sustainable profit center for your business, the right customers will be hitting your website and filling out forms before you know it.
Yes, we are! We also design, develop, and support websites built on all of these content management systems (CMS):
Is your company using a different CMS? Let’s talk! We’re sure we can support your website.
Our PPC services for local businesses are designed and managed with your overall profitability in mind. No matter if you’ve been advertising on Google or Bing for years, or you’re just getting started, we can boost your business to the next level by sending the right people at the right time to your website.
We manage and support PPC and paid media on:
We’re here to help you achieve your goals – and our search engine marketing (SEM) services are a great way to make sure your website traffic is ready to convert to leads and customers. To do this, we offer management and support the following SEM channels:
And don’t forget about your Google Business Profile. This valuable piece of digital real estate is a great way to improve your local SEO and grab more organic leads. Lucky for you, Boost Local is primed and ready to optimize your Google Business Profile with on-brand, professional images and implementing local SEO best practices.
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We believe small business marketing doesn’t have to come in small packages. We’re a digital marketing agency that combines local lead generation, web design services, and stellar creative design to grow your brand—and make sure your star burns the brightest.
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